There I sat with an inbox full of messages and a colleague’s new book to read before my plane on Monday morning. It would have been easy to postpone the reading but the title intrigued me, “Storytelling”, and I thought, “I may be able to use some of these ideas in my speech on Tuesday.” So I started to read it. Immediately it grabbed my attention. How? By telling me a story of course, and then explaining why that works so well. By the time I looked up at my clock I had read the entire book. Now I understand why my own stories have worked so well over the years, and I know how to make them even better. You will too. Read this book now!

Jim Cathcart,
CSP, CPAE author of "Relationship Selling" and "The Acorn Principle"