In their award-wining ‘New York Times’ best-seller ‘Influencer’— The Power To Change Anything, the authors’ research proved beyond doubt the persuasive power of stories. But they didn’t tell us how to create and craft them. That’s where Ty Bennett ‘white-knight’s it’ by drilling down into the bolts & nuts of making and delivering memorable and compelling stories that move people to take the actions we want them to. This is an uber-useful book!

John Milton Fogg,
author of "The Greatest Networker in the World"